Ritual ownership - Individualizing collective consumption rituals
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
50
Series
Description
Thesis advisor
Mikkonen, IlonaKeywords
rituals, consumption rituals, ritual ownership, self-care, meaningfulness