This is not a “poster, only better”: Rethinking the paper poster in the digital era

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Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture | Master's thesis
Location:
P1 OPINNÄYTTEET D 2017 Tisel
Date
2017
Major/Subject
Mcode
Degree programme
Visual Communication Design
Language
en
Pages
112+12
Series
Abstract
The focus of this thesis is on the shifting position of the poster, acknowledging the fact that the contemporary media landscape has been greatly disrupted by digital medium. Popularity of the digital screen on public surfaces or as personal device displays raises the of whether or not the paper poster is dead. Although the interest of this thesis does not focus on the digital counterpart of the paper poster, it investigates beyond the conventional perception of the paper poster and explores the idea “What can poster be, if not a poster?” The author of this thesis explores what follows when the paper poster loses its significant position of informing and advertising. The research was conducted by two main methods: practice-based research and qualitative interview. Consequently, this thesis offers new insights into what poster art can be in the 21st century. As a response to these issues, the author produced an artwork that simultaneously pays homage to printed poster art, as well as presents it as a refashioned new medium—paper electronics. The artwork consists of a small installation of a paper electronics poster that produces sound when connected to a media player with an audio cable. Electronics are applied to a paper poster, which are intended for visitors at the exhibition space to interact with. The artwork is described in detail, analysed, documented, and situated within the field of new media art. The author also presents the challenges that need to be overcome in order to establish an equilibrium between the aesthetic attributes, the paper’s characteristics, the expressive circuits, the technical properties of the paper speaker, and the viewer’s interaction. Therefore, this thesis is devoted to presenting a personal artistic experiment as a reflection that resonates with the shift presently occurring within the context of contemporary media.
Description
Supervisor
Dodson, Zach
Thesis advisor
Niinimäki, Matti
Keywords
paper poster is dead, new media art, interactivity, paper electronics, remediation
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