Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMirońska, Dominika
dc.contributor.authorLy, Khai
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-05-21T16:06:15Z
dc.date.available2023-05-21T16:06:15Z
dc.date.issued2023
dc.format.extent52+1
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120884
dc.identifier.urnURN:NBN:fi:aalto-202305213220
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordevent marketingen
dc.subject.keywordcompetitive advantagesen
dc.subject.keywordstakeholder managementen
dc.subject.keywordfashion weeken
dc.subject.keywordinterneten
dc.subject.keywordcommunication technologyen
dc.titleEvent Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23en
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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