Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23
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School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Author
Date
2023
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
52+1
Series
Description
Thesis advisor
Mirońska, DominikaKeywords
event marketing, competitive advantages, stakeholder management, fashion week, internet, communication technology
