Event Marketing as a Tool to Strengthen Business Competitiveness for Fashion Brands: thecase of Paris Fashion Week SS23

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School of Business | Bachelor's thesis
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Date
2023
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
52+1
Series
Description
Thesis advisor
Mirońska, Dominika
Keywords
event marketing, competitive advantage, stakeholder management, fashion week, internet, communication technology
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