Brändin arvonmäärityksestä: case Ilta-Sanomat.
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2007
Major/Subject
Laskentatoimi
Mcode
Degree programme
Language
fi
Pages
Series
Description
Keywords
laskentatoimi, brandit, yrityksen arvo, media, kustannustoimi, sanomalehdet
