What makes a satisfying user experience in the context of human-computer interaction?

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Volume Title

School of Business | Master's thesis

Date

2016

Major/Subject

MSc program in Information and Service Management
MSc program in Information and Service Management

Mcode

Degree programme

Language

en

Pages

131

Series

Abstract

The purpose of this research is to study the relations of user interface aesthetics, usability, and user experience in the context of human-computer interaction (HCI). This study aims to discover the key factors contributing to a satisfying user experience from the user's perspective. We present a novel user experience model that connects perceived usability, and its subcharacteristics, into perceived user experience, and to the emotional responses it evokes. The ISO/IEC 205010:2011 standard of the International Standardization Organization will act as a framework for the constructed user experience model, combining characteristics from both Product Quality and Quality-in-Use. An empirical study including 149 participants, consisting mostly of young, Finnish university students, will be conducted, in which the respondents evaluate three European festival websites by 28 different user experience aspects per each website. A partial least squares structural equation modeling (PLS-SEM) will be used as a statistical methodology in order to discover the structural relations between usability subcharacteristics (Appropriateness Recognizability, User Interface Aesthetics, Learnability and Operability) and Satisfying User Experience in HCI.

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Keywords

HCI, use experience, usability, user interface aesthetics, ISO, PLS-SEM

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