Enhancing customer value in the information technology industry

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorAsikainen, Sanna-Katriina
dc.contributor.authorErkkilä, Rose
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-03-19T17:03:21Z
dc.date.available2023-03-19T17:03:21Z
dc.date.issued2023
dc.format.extent106 + 18
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120144
dc.identifier.urnURN:NBN:fi:aalto-202303192470
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordcustomer valueen
dc.subject.keywordinformation technologyen
dc.subject.keywordconjoint analysisen
dc.subject.keywordcyber securityen
dc.subject.keywordoffering evaluationen
dc.subject.keywordtechnology selection criteriaen
dc.subject.keywordB2B supplementary servicesen
dc.titleEnhancing customer value in the information technology industryen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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