Enhancing customer value in the information technology industry

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2023

Department

Markkinoinnin laitos

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

106 + 18

Series

Description

Thesis advisor

Asikainen, Sanna-Katriina

Keywords

customer value, information technology, conjoint analysis, cyber security, offering evaluation, technology selection criteria, B2B supplementary services

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202303192470

Collections

[gradu] Kauppakorkeakoulu / BIZ