Enhancing customer value in the information technology industry
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
106 + 18
Series
Description
Thesis advisor
Asikainen, Sanna-KatriinaKeywords
customer value, information technology, conjoint analysis, cyber security, offering evaluation, technology selection criteria, B2B supplementary services