Branding Archiving Services
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School of Business |
Bachelor's thesis
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Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
29 + 4
Series
Abstract
Objectives The main objectives of this study were to find solutions of branding archive companies and their digital services. The focus of the thesis has been done by taking Elka services of Finland as an example, which is an archiving company. By looking into the perspective of the two type of customers of archiving companies- other companies using their service and researchers or consumers, the solutions were measured. Moreover, comparing their brand image with other companies around the globe, the solutions are then validated. Summary Archiving companies has a positive image of themselves from the companies that use their services. However, some companies have asked for more services, for example- more outlets of Elka in different cities, better database etc. On the other hand, from researchers and consumers perspective, the ones that know or used these archive services have a positive image of the companies. However, student, researchers or many consumers are unaware of the services or the companies itself. Archiving companies, like, Elka needs to first create contents and brand image for these group of people and then look into the distribution. The ways of distribution have been mentioned in this thesis, among which the biggest one is social media. Conclusions Companies like Elka should create content around their providing value firsthand, that they already do. They should use these contents to convey their positive brand image. After they have created the content, they should find ways to reach those out to people. Therefore, then they should concentrate on distribution. Moreover, looking into the cross analysis of this thesis, they should add or develop more services, such as developing their online and digital based services, having more outlets in different cities and providing different solutions to their customers.Description
Thesis advisor
Pynnönen, MikkoKeywords
Web 2.0, branding, archives, integrated solution