Could blockchain technology solve the issues faced in online advertising?

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Authors

Date

2019

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Tieto- ja palvelujohtaminen

Language

en

Pages

35+4

Series

Description

Thesis advisor

Bragge, Johanna

Keywords

blockchain, programmatic advertising, online advertising, digital marketing

Other note

Tutkielman tiivistelmään merkitty hyväksymisvuosi on epäselvä tai puuttuu.
The approval year in the abstract of the thesis is unclear or missing.

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202001121536

Collections

[kand] Kauppakorkeakoulu / BIZ