Freemium Economics in Mobile Games

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMurto, Pauli
dc.contributor.advisorMustonen, Mikko
dc.contributor.authorPulkkinen, Vesa
dc.contributor.departmentTaloustieteen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-07-04T08:41:49Z
dc.date.available2017-07-04T08:41:49Z
dc.date.issued2016
dc.description.abstractFreemium economics is a growing field of economics that is mainly applied to information goods. The product is offered free of charge, but with in-app purchases the player can gain access to premium content. This can also be seen as second-degree price discrimination, also known as versioning, where two or several versions of the same basic product are made. In case of mobile games, behavioral economics can give some valuable insight on how the versioning can be actually implemented. Game companies can design different kind of game mechanics that will make the player behave in a wanted way.en
dc.format.extent16
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/27214
dc.identifier.urnURN:NBN:fi:aalto-201707046248
dc.language.isoenen
dc.programmeTaloustiedeen
dc.subject.keywordhintadiskriminointien
dc.subject.keywordfreemiumen
dc.subject.keywordkäyttäytymistaloustiedeen
dc.subject.keywordversiointien
dc.titleFreemium Economics in Mobile Gamesen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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