Freemium Economics in Mobile Games
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School of Business |
Bachelor's thesis
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Authors
Date
2016
Department
Major/Subject
Mcode
Degree programme
Taloustiede
Language
en
Pages
16
Series
Abstract
Freemium economics is a growing field of economics that is mainly applied to information goods. The product is offered free of charge, but with in-app purchases the player can gain access to premium content. This can also be seen as second-degree price discrimination, also known as versioning, where two or several versions of the same basic product are made. In case of mobile games, behavioral economics can give some valuable insight on how the versioning can be actually implemented. Game companies can design different kind of game mechanics that will make the player behave in a wanted way.Description
Thesis advisor
Murto, PauliMustonen, Mikko
Keywords
hintadiskriminointi, freemium, käyttäytymistaloustiede, versiointi