Using digital traces to explore patterns between mobility and data usage behavior

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2024

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Business analytics

Language

en

Pages

57

Series

Abstract

This thesis explores the mobility patterns and mobile data usage of customers in the Finnish telecom market. As the dependence on mobile devices and data-enabled services grow, telecom companies face intense competition on providing customers smooth mobile services. Optimizing the costly mobile network infrastructure to cope with the spatial and temporal fluctuations in network demand is a big challenge for mobile network operators, where it becomes crucial to understand where and when different customers need the network. To increase customer understanding, this thesis uses call detail records (CDRs) as a dataset to examine the mobility patterns of Finnish telecom customers, and how their mobility patterns affect their data usage. This information is then used to identify different customer clusters who share similar mobility and data usage habits. The results of this thesis shows, how customer understanding can be increased by studying customer mobility by utilizing CDRs.

Description

Thesis advisor

Malo, Pekka

Keywords

human mobility, call detail records, digital footprints, mobile data

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202405193428

Collections

[gradu] Kauppakorkeakoulu / BIZ