Managing the External Communication of Information Technology Migrations with Integrated Marketing Communication
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
90
Series
Description
Thesis advisor
Mitronen, LasseRusanen, Olli
Keywords
IT Migration, integrated marketing communication, IMC, external communication, internal communication