Does customer analysis affect firm performance? Quantitative evidence from the Finnish market
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
63
Series
Description
Thesis advisor
Tikkanen, HenrikkiKeywords
customer analysis, financial performance, Finnish markets, data collection, data analysis, B2B, B2C, customer relationship management