Does customer analysis affect firm performance? Quantitative evidence from the Finnish market

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2023
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
63
Series
Description
Thesis advisor
Tikkanen, Henrikki
Keywords
customer analysis, financial performance, Finnish markets, data collection, data analysis, B2B, B2C, customer relationship management
Other note
Citation