Corporate brand identity management in global context: case UPM-Kymmene Corporation

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
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Author
Date
2003
Department
Markkinoinnin laitos
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Markkinointi, Metsäteollisuus, Brandit, Imago
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-2020111715387
Collections
[gradu] Kauppakorkeakoulu / BIZ