The Role of Customers in Discontinuous New Product Development: A Multiple Case Study on Customer Involvement of Software Startups at Pre-Product/Market Fit Stage
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
40+6
Series
Description
Thesis advisor
Kumar, AshishKeywords
software startup, discontinuous new product development, customer Involvement, product/market fit, NPD