Perceived customer value and software usability: a multiple case study in electronic invoicing
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School of Business |
Master's thesis
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Authors
Date
2012
Department
Department of Marketing
Markkinoinnin laitos
Markkinoinnin laitos
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
75
Series
Abstract
Perceived Customer Value and Software Usability: a Multiple Case Study in Electronic InvoicingDescription
Keywords
customer value, asiakasarvo, electronic invoicing, sähköinen laskutus, usability, käytettävyys