Sustainability Promises: Green Marketing and Greenwashing Practices Among Fashion Brands

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2020

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

43

Series

Description

Thesis advisor

Blakaj, Hedon

Keywords

sustainable consumption, sustainable fashion, green marketing, greenwashing

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