Requests from Companies and Requirements for Design Education in Brazil: where do they meet?

dc.contributorAalto Universityen
dc.contributor.authorNicoletti Dziobczenski, Paulo
dc.contributor.authorPerson, Oscar
dc.contributor.authorTonetto, Leandro
dc.contributor.authorRech Mandelli, Roberta
dc.contributor.departmentMuotoilun laitosfi
dc.contributor.departmentDepartment of Designen
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.description.abstractIn this paper, we study what companies request from applicants for graphic design positions in Brazil. Based on a document analysis of 371 job advertisements, we uncover 35 different types of requests which we structure in terms of (1) Design deliverables, (2) Knowledge and skills and (3) Personal traits. In addition, we explore how the content of job advertisements potentially can inform educational developments by reporting on a group interview with design educators. In the interview we explore the degree to which different requests in the advertisements are covered in a regulatory educational design policy document for higher education in Brazil. Our results show that requests for skills in 2D software, an ability to deliver print and digital design outcomes and knowledge of layout and photography are frequently occurring in the studied advertisements. We also describe how the educators could locate the majority of the requests in reviewing the educational policy document. We end the paper by discussing how job advertisements could be further studied and used by design educators and practitioners.en
dc.description.versionPeer revieweden
dc.identifier.citationNicoletti Dziobczenski, Paulo & Person, Oscar & Tonetto, Leandro & Rech Mandelli, Roberta. 2018. Requests from Companies and Requirements for Design Education in Brazil: where do they meet?. Design Research Society International Conference: Catalyst. DRS International Conference Series. Volume 7. 2823-2835. ISSN 2398-3132 (electronic). ISBN 978-1-912294-22-0 (electronic). DOI: 10.21606/dma.2018.53.en
dc.identifier.isbn978-1-912294-22-0 (electronic)
dc.identifier.issn2398-3132 (electronic)
dc.publisherDesign Research Societyen
dc.relation.ispartofDesign Research Society International Conference: Catalysten
dc.relation.ispartofseriesDRS International Conference Seriesen
dc.relation.ispartofseriesVolume 7
dc.rights© 2018 Design Research Society. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
dc.subject.keyworddesign educationen
dc.subject.keyworddesign competenciesen
dc.subject.keyworddocument analysisen
dc.titleRequests from Companies and Requirements for Design Education in Brazil: where do they meet?en
dc.typeA4 Artikkeli konferenssijulkaisussafi
dc.type.versionFinal published versionen
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