Success determinants of brand extensions. Case: The extension of Nike, Inc. into ice hockey equipment
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
1997
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
URHEILU, MERKKITAVARAT