Chatbots for marketing: benefits, challenges, and ways to improve the impact
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Journal Title
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Volume Title
School of Business |
Bachelor's thesis
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Author
Date
2023
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
33
Series
Description
Thesis advisor
Mikkonen, IlonaKeywords
chatbots, smart bots, interactive agents, digital assistants, marketing tool, marketing strategy, customer satisfaction
