Chatbots for marketing: benefits, challenges, and ways to improve the impact

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2023

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

33

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Thesis advisor

Mikkonen, Ilona

Keywords

chatbots, smart bots, interactive agents, digital assistants, marketing tool, marketing strategy, customer satisfaction

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