Customer Switching Costs in the Smart Phone Software Platform Market
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Journal Title
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Helsinki University of Technology |
Diplomityö
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Instructions for the author
Authors
Date
2003
Department
Major/Subject
Telecommunications management
Mcode
T-124
Degree programme
Language
en
Pages
99
Series
Description
Supervisor
Smeds, RiittaThesis advisor
Luukkainen, SakariImmonen, Tero
Keywords
switching costs, vaihtokustannus, customer retention, asiakassitoutuminen, competitive advantage, kilpailuetu, network effect, verkostoefekti, smart phone, älypuhelin, software platform, ohjelmistoalusta, Series 60, Series 60, UIQ, UIQ, Smartphone, Smartphone