Brand co-creation by brand tribe – Case study from sports brand driven social running community

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorToyoki, Sammy
dc.contributor.authorMuinonen, Linda
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-03-28T12:49:37Z
dc.date.available2018-03-28T12:49:37Z
dc.date.issued2018
dc.ethesisid17056
dc.format.extent66
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/30475
dc.identifier.urnURN:NBN:fi:aalto-201803281942
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.heleconmarkkinointifi
dc.subject.heleconbranditfi
dc.subject.heleconvapaa-aikafi
dc.subject.heleconurheilufi
dc.subject.heleconverkostotfi
dc.subject.heleconkuluttajatfi
dc.subject.heleconkuluttajakäyttäytyminenfi
dc.subject.heleconyhteisötfi
dc.subject.helecontarinafi
dc.subject.keywordbrand communityen
dc.subject.keywordtribal marketingen
dc.subject.keywordsocial runningen
dc.subject.keywordactive consumeren
dc.subject.keywordneo-marketingen
dc.titleBrand co-creation by brand tribe – Case study from sports brand driven social running communityen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi

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