Brand co-creation by brand tribe – case study from sports brand driven social running community
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Journal Title
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
66
Series
Description
Thesis advisor
Toyoki, SammyKeywords
brand community, tribal marketing, social running, active consumer, neo-marketing