Attracting more international talents to work in Finland – mixed-method user research

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorReunanen, Markku
dc.contributor.advisorHalla, Joonas
dc.contributor.authorFang, Qianyu
dc.contributor.departmentartmedfi
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.contributor.supervisorLucero, Andres
dc.date.accessioned2023-06-25T15:08:08Z
dc.date.available2023-06-25T15:08:08Z
dc.date.issued2023
dc.description.abstractThis thesis investigates the mixed-method user research throughout the Work in Finland website redesign project, aiming to enhance Finland's visibility and attractiveness to international specialists. The study employs qualitative and quantitative data analysis, including semi-structured interviews, thematic analysis, web analytics, tree testing, usability testing, and User Acceptance Testing. The project follows the "double diamond" design framework, comprising four key phases: Discovery, Describe, Design, and Build. Initially, user research was conducted to gain insights into the needs, preferences, and pain points of international talent working in Finland. Based on the findings, a comprehensive design solution was developed, incorporating Promotional, Call-to-action, and Informational user journeys. Subsequently, user testing was conducted to evaluate and validate the solution, gathering feedback from target users on various aspects, including structure, design, and implementation. The outcomes of these user tests demonstrated a positive reception of the Work in Finland project. The utilization of mixed-method user research proved instrumental in facilitating effective communication between the Work in Finland project team and the target audience. It established a user-friendly foundation for the concept and design, contributing to the project's widespread acceptance.en
dc.format.extent116+5
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/121852
dc.identifier.urnURN:NBN:fi:aalto-202306254217
dc.language.isoenen
dc.programmeTaiteen ja median maisteriohjelmafi
dc.programme.majorfi
dc.subject.keyworduser researchen
dc.subject.keywordunternational talentsen
dc.subject.keywordwork in Finlanden
dc.subject.keywordthematic analysisen
dc.subject.keywordqualitative researchen
dc.subject.keyworduser testingen
dc.titleAttracting more international talents to work in Finland – mixed-method user researchen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessyes

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