Internet as a channel for relationship marketing, customer service and increased efficiency. Case: Insurance Industry
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School of Business |
Master's thesis
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Instructions for the author
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Date
1999
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
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Description
Keywords
Internet, Suhdemarkkinointi, Asiakaspalvelu, Kustannukset, Tehokkuus, Vakuutusyhtiöt