Attributes of legitimate venture failure impressions

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Volume Title

A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Authors

Kibler, Ewald
Mandl, Christoph
Kautonen, Teemu
Berger, Elisabeth S. C.

Date

2017-03

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Language

en

Pages

145-161

Series

Journal of Business Venturing, Volume 32, issue 2

Abstract

The current research investigates the effectiveness of impression management strategies available to entrepreneurs to foster social legitimacy with stakeholders following venture failure. We use a conjoint experiment to examine how different attributions of causes of failure influence the general public's legitimacy judgments. The most effective strategy proves to be the entrepreneurs distancing themselves from the failure, in that they attribute the failure to external factors that are not under the entrepreneurs' volitional control, and brought about by circumstances that are unlikely to reoccur. Our analysis also considers how the audience members' dispositional agreeableness and general self-efficacy influence judgment formation.

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Kibler, E, Mandl, C, Kautonen, T & Berger, E S C 2017, ' Attributes of legitimate venture failure impressions ', Journal of Business Venturing, vol. 32, no. 2, pp. 145-161 . https://doi.org/10.1016/j.jbusvent.2017.01.003