Fruugo cross-border online shopping service - Business model analysis

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorLuukkainen, Sakari 
dc.contributor.authorAvetisova, Irina
dc.contributor.departmentTietotekniikan laitosfi
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.schoolSchool of Scienceen
dc.contributor.supervisorAura, Tuomas 
dc.date.accessioned2020-12-23T17:42:47Z
dc.date.available2020-12-23T17:42:47Z
dc.date.issued2011 
dc.description.abstractFruugo is a Finnish e-commerce company offering a multi-merchant marketplace as an additional sales channel for online retailers and as a one-stop online shopping destination for the consumers. The business model and technology designed by the company are new concepts scarcely available on the European market. The service acts as a solution to the difficulties of online shopping across borders within the European Union by overcoming language barriers, introducing local payments in each target market, following local consumer protection in each market and handling VAT configurations. The Fruugo web-shop is designed specifically for multi-merchant shopping and with international trade pecularities in mind and allows customers to seamlessly shop for products sold by many different retailers physically located in various parts of the EU. Fruugo contains over 200,000 products from around 200 retailers across Europe spanning 7 product departments. The service is currently open for consumers in 18 countries. The goal of this research is to identify critical issues for financial success of the enterprise through holistic analysis of the Fruugo business model. The research is guided by a theoretical framework STOF method (Service, Technology. Organization, Finance). The business model is analysed against critical success factors outlined in the framework and following the steps outlined in the STOF methodology. This thesis consists of literature review, description of the STOF methodology and the analysis of the Fruugo business model. Conclusions are presented in the final chapter of the thesis and include a comparative list of the advantages and shortcomings of the current business model of the company. Additionally a list of suggestions for improvement is presented based on the findings of the analysis.en
dc.format.extent(8) + 84 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/99623
dc.identifier.urnURN:NBN:fi:aalto-2020122358450
dc.language.isoenen
dc.programme.majorTietokoneverkotfi
dc.programme.mcodeT-110fi
dc.rights.accesslevelclosedAccess
dc.subject.keyworde-commerceen
dc.subject.keywordonline shoppingen
dc.subject.keywordbusiness modelen
dc.subject.keywordFruugoen
dc.titleFruugo cross-border online shopping service - Business model analysisen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_11409
local.aalto.idinssi43250
local.aalto.openaccessno
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