Multichannel Marketing Communication's Asset and Process Management
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.advisor | Jokinen, Juha K. | |
dc.contributor.author | Laine, Kalle | |
dc.contributor.department | Puunjalostustekniikan osasto | fi |
dc.contributor.school | Teknillinen korkeakoulu | fi |
dc.contributor.school | Helsinki University of Technology | en |
dc.contributor.supervisor | Oittinen, Pirkko | |
dc.date.accessioned | 2020-12-05T10:39:14Z | |
dc.date.available | 2020-12-05T10:39:14Z | |
dc.date.issued | 2007 | |
dc.format.extent | 76+1 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/94608 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020120553442 | |
dc.language.iso | fi | en |
dc.programme.major | Viestintätekniikka | fi |
dc.programme.mcode | AS-75 | fi |
dc.rights.accesslevel | closedAccess | |
dc.subject.keyword | marketing communication | en |
dc.subject.keyword | markkinointiviestintä | fi |
dc.subject.keyword | DAM | en |
dc.subject.keyword | aineistonhallinta | fi |
dc.subject.keyword | workflow management | en |
dc.subject.keyword | työnkulku | fi |
dc.subject.keyword | collaboration | en |
dc.subject.keyword | prosessikehitys | fi |
dc.subject.keyword | UML | en |
dc.subject.keyword | mallinnus | fi |
dc.title | Multichannel Marketing Communication's Asset and Process Management | en |
dc.title | Monikanavaisen markkinointiviestinnän materiaalien ja prosessien hallinta | fi |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | ask | |
local.aalto.digifolder | Aalto_16757 | |
local.aalto.idinssi | 34096 | |
local.aalto.openaccess | no |