Grasping snowboard sponsorship. Understanding as a premise of getting cool.

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis
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Authors

Date

2007

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

Marketing

Mcode

Degree programme

Language

en

Pages

Series

Description

Keywords

markkinointi, yhteisöt, elämäntapa, urheilu, sponsorointi

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111716878

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[gradu] Kauppakorkeakoulu / BIZ