Grasping snowboard sponsorship. Understanding as a premise of getting cool.
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School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
2007
Major/Subject
Marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, yhteisöt, elämäntapa, urheilu, sponsorointi