Country of origin, Santa Claus and Christmas storytelling as parts of international branding strategies of Finnish firms

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorWeiste, Johanna
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:53:38Z
dc.date.available2020-11-17T14:53:38Z
dc.date.issued2006 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57754
dc.identifier.urnURN:NBN:fi:aalto-2020111716607
dc.language.isoenen
dc.programme.majorInternational Businessfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordkansainväliset yhtiötfi
dc.subject.keywordkansainvälistyminenfi
dc.subject.keywordmarkkinointifi
dc.subject.keywordkampanjointifi
dc.subject.keywordbranditfi
dc.subject.keywordstrategiafi
dc.titleCountry of origin, Santa Claus and Christmas storytelling as parts of international branding strategies of Finnish firmsen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_47309
local.aalto.idthes10258
local.aalto.openaccessno

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