Country of origin, Santa Claus and Christmas storytelling as parts of international branding strategies of Finnish firms

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Volume Title

School of Business | Master's thesis
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Date

2006

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

International Business

Mcode

Degree programme

Language

en

Pages

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Description

Keywords

kansainväliset yhtiöt, kansainvälistyminen, markkinointi, kampanjointi, brandit, strategia

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https://urn.fi/URN:NBN:fi:aalto-2020111716607

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[gradu] Kauppakorkeakoulu / BIZ