“Pragmatism with beauty” and other stories defining Finnish design: Finnish design brands communicating across the positive country image of Finland to create brand value
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Haaranen, Anna-Kaisa
Date
2018
Department
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
140
Series
Description
Thesis advisor
Moisander, JohannaVentola, Eija
Keywords
country image, nation branding, brand value, Finland, design, brand identity, strategic branding