How does customer centricity affect organizations and the practice of marketing?
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School of Business |
Bachelor's thesis
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Authors
Date
2022
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Mcode
Degree programme
Markkinointi
Language
en
Pages
25+2
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Description
Thesis advisor
Blakaj, HedonKeywords
customer centricity, product centricity, the transactional marketing paradigm, the relationship marketing paradigm, organizational structure, strategy, marketing