What makes consumer perception of online review helpfulness

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Journal Title
Journal ISSN
Volume Title
Conference article in proceedings
Date
2021
Major/Subject
Mcode
Degree programme
Language
en
Pages
10
2738-2747
Series
Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021, Proceedings of the Annual Hawaii International Conference on System Sciences, Volume 2020-January
Abstract
A growing body of academic research has aimed to investigate the helpfulness of online customer reviews (OCRs) given their prevalence and the need to better understand their appraisal mechanisms. However, past studies have applied varied methods and reported conflicting findings. This study aims to improve the understanding of the contributors to OCR helpfulness by synthesizing past studies on the topic. Based on a systematic literature review, a summary of the precursors to OCR helpfulness is provided. We decipher both the consistent and conflicting results and discuss the possible explanations for these mixed findings. By summarizing past studies, the review also points out possible directions for future research.
Description
Publisher Copyright: © 2021 IEEE Computer Society. All rights reserved.
Keywords
Decision Making in Online Social Networks, electronic word-of-mouth, online customer review, review helpfulness, systematic literature review
Other note
Citation
Fan , W 2021 , What makes consumer perception of online review helpfulness : Synthesizing the past to guide future research . in T X Bui (ed.) , Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021 . Proceedings of the Annual Hawaii International Conference on System Sciences , vol. 2020-January , Hawaii International Conference on System Sciences , pp. 2738-2747 , Annual Hawaii International Conference on System Sciences , Maui , Hawaii , United States , 05/01/2021 . < http://hdl.handle.net/10125/70948 >