Managing The Value Of Consumer Relationships In Network-Based Business Models
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Helsinki University of Technology |
Diplomityö
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Date
2001
Department
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
106
Series
Description
Supervisor
Autio, ErkkoThesis advisor
Brady, PatrickKeywords
customer relationship value, CRM, Internet business models, B to C