Interactive Technology for Immersive Business Event Experiences

Loading...
Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Arts, Design and Architecture | Bachelor's thesis

Date

2024

Department

Major/Subject

Major of Design

Mcode

Degree programme

Bachelor's Programme in Design

Language

en

Pages

33+22

Series

Abstract

This thesis investigates the role of interactive technologies in enhancing immersive experiences at business events. Despite the increasing trend of marketing events immersive, there is limited research on how interactive technologies like Virtual Reality (VR), Augmented Reality (AR), and gamification can facilitate this immersion. The study bridges this gap by combining literature from various fields and insights from expert interviews with event specialists and designers of immersive experiences. The research adopts a qualitative approach, utilizing semi-structured interviews with professionals from Germany and Finland. Thematic analysis was used to identify patterns and themes in the data, focusing on key elements such as presence, storytelling, and the integration of interactive technologies. The findings highlight that VR and AR technologies significantly enhance sensory engagement and emotional immersion, while gamification fosters social interaction and networking, which is crucial for business event success. The study reveals a strong belief in the future prevalence of VR and AR in event settings, driven by technological advancements and investments from major corporations like Apple and Google. However, current challenges, such as high costs and client skepticism, limit its adoption. The thesis concludes that when effectively integrated, interactive technologies can create immersive business event experiences by enhancing sensory engagement and facilitating networking. This research provides a foundation for further exploration of technology-enhanced immersion within event settings and offers practical insights for event planners and technology developers aiming to create more engaging and memorable experiences. The implications are significant for both academia and the event industry, marking a step forward in understanding and leveraging interactive technologies to meet the evolving demands of business events.

Description

Supervisor

Joseph, Antony

Thesis advisor

Sanchez, Camilo

Keywords

immersion, event design, interactive technologies, virtual reality, augmented reality, gamification

Other note

Citation