Brand identity and its creation in the industrial markets: case Rautaruukki

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Volume Title
School of Business | Master's thesis
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Date
2000
Major/Subject
International business
Mcode
Degree programme
Language
en
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Description
Keywords
Markkinointi, Teollisuus, Terästeollisuus, Merkkitavarat, Brandit, Imago, Markkinat
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