Facebook Photo Tagging Culture and Practices Among Digital Natives

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMalik, Aqdas
dc.contributor.authorAmandeep, Dhir
dc.contributor.authorNieminen, Marko
dc.contributor.departmentTietotekniikan laitosfi
dc.contributor.departmentDepartment of Computer Scienceen
dc.contributor.labStrategic Usability Group (STRATUS)en
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.schoolSchool of Scienceen
dc.date.accessioned2015-07-17T09:01:04Z
dc.date.available2015-07-17T09:01:04Z
dc.date.issued2015
dc.description.abstractSocial Networking Services (SNS) have gained immense popularity in developing countries like India,where digital natives are actively communicating on these platforms. Understanding the interactionbetween technology systems and digital natives, and proposing guidelines and recommendations for thedevelopment of better systems is highly valuable. Prior research examining users’ motivations and actualusage of photo tagging systems is limited, and predominately focused on Flickr and adult users. In order tounderstand in detail why, how, and with whom users tag digital photos on Facebook, a qualitative essaybasedexploratory study is organized with 67 digital natives in India. The study aims to build understandingof the various gratifications, motivations, experiences, and practices associated with Facebook phototagging, focusing on technologically savvy Indian digital natives. Our results reveal that photo taggingpractices by digital natives vary substantially, especially among gender groups. Facebook photo tagging ispopular among Indian boys, and they are more willing to embrace and use it. Meanwhile, involvement ofIndian girls is considerably limited, as they tend to avoid Facebook photo tagging, mainly due to privacyconcerns, as well as social norms and pressures.en
dc.description.versionPeer revieweden
dc.format.extent15
dc.format.mimetypeapplication/pdfen
dc.identifier.citationMalik, Aqdas & Amandeep, Dhir & Nieminen, Marko. 2015. Facebook Photo Tagging Culture and Practices Among Digital Natives. CCGIDIS 2015 - Fifth International Symposium on Communicability, Computer Graphics and Innovative Design for Interactive Systems. 15. 978-88-96-471-33-3 (electronic). DOI: 10.978.8896471/333.en
dc.identifier.doi10.978.8896471/333
dc.identifier.isbn978-88-96-471-33-3 (electronic)
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/17243
dc.identifier.urnURN:ISBN:978-88-96-471-33-3
dc.language.isoenen
dc.publisherBlue Herons Editionsen
dc.relation.ispartofCCGIDIS 2015-Fifth International Symposium on Communicability, Computer Graphics and Innovative Design for Interactive Systemsen
dc.rights© 2015 Blue Herons. This is the post print version of the following article: Malik, Aqdas & Amandeep, Dhir & Nieminen, Marko. 2015. Facebook Photo Tagging Culture and Practices Among Digital Natives. CCGIDIS 2015 - Fifth International Symposium on Communicability, Computer Graphics and Innovative Design for Interactive Systems. 15. 978-88-96-471-33-3 (electronic). DOI: 10.978.8896471/333. http://www.blueherons.net/multimedia.html.en
dc.rights.holderBlue Herons
dc.subject.keywordFacebooken
dc.subject.keywordSocial Networking Sites (SNS)en
dc.subject.keywordPhoto taggingen
dc.subject.keywordPhoto sharingen
dc.subject.keywordDigital nativesen
dc.subject.otherCommunicationen
dc.subject.otherComputer scienceen
dc.subject.otherPublicationen
dc.titleFacebook Photo Tagging Culture and Practices Among Digital Nativesen
dc.typeA4 Artikkeli konferenssijulkaisussafi
dc.type.dcmitypetexten
dc.type.versionPost printen
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