Facebook Photo Tagging Culture and Practices Among Digital Natives

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Journal Title
Journal ISSN
Volume Title
School of Science | A4 Artikkeli konferenssijulkaisussa
Date
2015
Major/Subject
Mcode
Degree programme
Language
en
Pages
15
Series
Abstract
Social Networking Services (SNS) have gained immense popularity in developing countries like India,where digital natives are actively communicating on these platforms. Understanding the interactionbetween technology systems and digital natives, and proposing guidelines and recommendations for thedevelopment of better systems is highly valuable. Prior research examining users’ motivations and actualusage of photo tagging systems is limited, and predominately focused on Flickr and adult users. In order tounderstand in detail why, how, and with whom users tag digital photos on Facebook, a qualitative essaybasedexploratory study is organized with 67 digital natives in India. The study aims to build understandingof the various gratifications, motivations, experiences, and practices associated with Facebook phototagging, focusing on technologically savvy Indian digital natives. Our results reveal that photo taggingpractices by digital natives vary substantially, especially among gender groups. Facebook photo tagging ispopular among Indian boys, and they are more willing to embrace and use it. Meanwhile, involvement ofIndian girls is considerably limited, as they tend to avoid Facebook photo tagging, mainly due to privacyconcerns, as well as social norms and pressures.
Description
Keywords
Facebook, Social Networking Sites (SNS), Photo tagging, Photo sharing, Digital natives
Other note
Citation
Malik, Aqdas & Amandeep, Dhir & Nieminen, Marko. 2015. Facebook Photo Tagging Culture and Practices Among Digital Natives. CCGIDIS 2015 - Fifth International Symposium on Communicability, Computer Graphics and Innovative Design for Interactive Systems. 15. 978-88-96-471-33-3 (electronic). DOI: 10.978.8896471/333.