Exploring the influence of cognitive biases on value proposition perception in B2B markets - The effects of framing in buyer-seller value proposition communication

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorAsikainen, Sanna-Katriina
dc.contributor.authorFahrenhorst, Katrin
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-02-13T17:01:32Z
dc.date.available2022-02-13T17:01:32Z
dc.date.issued2022
dc.format.extent93+27
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/112994
dc.identifier.urnURN:NBN:fi:aalto-202202131886
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordvalue propositionen
dc.subject.keywordvalue perceptionen
dc.subject.keywordvalue co-creationen
dc.subject.keywordbuyer-seller relationshipsen
dc.subject.keywordframing effecten
dc.subject.keywordcognitive biasen
dc.titleExploring the influence of cognitive biases on value proposition perception in B2B markets - The effects of framing in buyer-seller value proposition communicationen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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