Employer image - Creating competitive advantage in human capital markets

Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2012

Department

Department of Communication
Viestinnän laitos

Major/Subject

International Business Communication
International Business Communication

Mcode

Degree programme

Language

en

Pages

99

Series

Abstract

Employer image - Creating competitive advantage in human capital markets

Description

Keywords

employer image, employer branding, corporate identity, corporate image, knowledge workers, expert organizations, työnantajaimago, työnantajamielikuva, yritysidentiteetti, yritysimago, asiantuntijuus, asiantuntijaorganisaatiot

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201305163122

Collections

[gradu] Kauppakorkeakoulu / BIZ