Employer image - Creating competitive advantage in human capital markets
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2012
Major/Subject
International Business Communication
International Business Communication
International Business Communication
Mcode
Degree programme
Language
en
Pages
99
Series
Abstract
Employer image - Creating competitive advantage in human capital marketsDescription
Keywords
employer image, employer branding, corporate identity, corporate image, knowledge workers, expert organizations, työnantajaimago, työnantajamielikuva, yritysidentiteetti, yritysimago, asiantuntijuus, asiantuntijaorganisaatiot