Leveraging Augmented Reality Technology for Omni-Channel Marketing

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorErästö, Panu
dc.contributor.advisorSeppälä, Tomi
dc.contributor.authorBui, Duy
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-02-17T17:00:18Z
dc.date.available2019-02-17T17:00:18Z
dc.date.issued2018
dc.format.extent24+6
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/36463
dc.identifier.urnURN:NBN:fi:aalto-201902171625
dc.language.isoenen
dc.programmeTieto- ja palvelujohtaminenen
dc.subject.keywordaugmented realityen
dc.subject.keywordomni-channel marketingen
dc.subject.keywordcustomer touchpointsen
dc.subject.keywordcustomer-brand engagementen
dc.titleLeveraging Augmented Reality Technology for Omni-Channel Marketingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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