What makes a placement tick? Analyzing product placements on reality television
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
85 + 5
Series
Description
Thesis advisor
Bhatnagar, KushagraKeywords
marketing, product placement, brand placement, advertising, media, reality television, Big Brother