Guidelines for the Visual Design of Mobile Application Icons Based on Visual Properties

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openAccess
Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2023
Major/Subject
Mcode
Degree programme
Language
en
Pages
36
241-276
Series
IxDA, Volume 54
Abstract
The design of the icon of a mobile application can have a major impact on its success, by attracting users’ attention and perhaps persuading them to install it on their devices. In the case of the continued use of an application, its icon also has an important role to play in terms of its recognition. In this paper, we take a qualitative approach in identifying different roles that the visual design properties of complexity, concreteness and familiarity play in contributing to the appeal and performance of an application icon during different phases of its use – from first exposure to assurance and continued use. We also discuss several theories which we consider relevant to this research, using case studies of the icons of three mobile applications. We then conclude by proposing that the design of an application icon should take into account the maturity level of the application, and the specific phases of its use for which its icon should be optimized.
Description
Keywords
user journey, consumer journey, icon design, visual design properties, visual design, user interface design, icon use, mobile application
Other note
Citation
Korpilahti , T & Masoodian , M 2023 , ' Guidelines for the Visual Design of Mobile Application Icons Based on Visual Properties ' , ID&A INTERACTION DESIGN & ARCHITECTURE(S) , vol. 54 , no. 54 , pp. 241-276 . https://doi.org/10.55612/s-5002-054-010