Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products

Simple item page
dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMöller, Kristian 
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.contributor.supervisorLeivo, Veikko, Professor 
dc.date.accessioned2018-08-13T12:40:55Z
dc.date.available2018-08-13T12:40:55Z
dc.date.defence1979-11-02 
dc.date.issued1979 
dc.dissid176 
dc.format.extent219 s. 
dc.identifier.bibid149289 
dc.identifier.isbn951-699-228-5 
dc.identifier.issn0356-9969 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33215
dc.identifier.urnURN:ISBN:951-699-228-5 
dc.language.isoenen
dc.opnJuslin, Heikki, Docent, University of Helsinki, Finland 
dc.programme.majorYrityshallintofi
dc.programme.majorBusiness Administrationen
dc.publisherHelsinki School of Economicsen
dc.publisherHelsingin kauppakorkeakoulufi
dc.relation.ispartofseriesActa Academiae oeconomicae Helsingiensis. Series A
dc.relation.ispartofseries29
dc.subject.heleconBranded goods 
dc.subject.heleconConsumers 
dc.subject.heleconKuluttajat 
dc.subject.heleconMerkkitavarat 
dc.titlePerceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable productsen
dc.typeG4 Monografiaväitöskirjafi
dc.type.dcmitypetexten
dc.type.ontasotVäitöskirja (monografia)fi
dc.type.ontasotDoctoral dissertation (monograph)en
local.aalto.digiauthask
local.aalto.digifolderAalto_66263

Files

Collections

[diss] Kauppakorkeakoulu / BIZ