Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
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Volume Title
School of Business |
Doctoral thesis (monograph)
| Defence date: 1979-11-02
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Instructions for the author
Authors
Date
1979
Department
Major/Subject
Yrityshallinto
Business Administration
Business Administration
Mcode
Degree programme
Language
en
Pages
219 s.
Series
Acta Academiae oeconomicae Helsingiensis. Series A, 29