Trade fairs as value creators
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72 + 1
Series
Description
Thesis advisor
Mitronen, LasseKeywords
customer value, customer value proposition, trade fairs, value creation, customer experience