Unmasking the Playground — How Cognitive Biases Fuel Dark Design Patterns in Casual Mobile Games

Abstract

This bachelor’s thesis investigates the interplay between cognitive biases and dark design patterns in casual mobile games. Dark design patterns refer to manipulative strategies in websites and apps that lead users to take unintended actions, often at the expense of transparency and user control. While ethical considerations of dark design patterns in casual mobile games have been explored, the deeper understanding of how these patterns utilise human cognition remains unclear.

The study employs a combination of theoretical analysis and empirical investigation, drawing on cognitive psychology and user experience design to deepen the understanding of the mechanisms behind dark design patterns in mobile games. The research involves thematic semi-structured interviews with regular mobile game players.

Key findings reveal that monetary patterns such as hidden costs and pay-to-win mechanics are more readily recognised by players compared to social or temporal patterns. Players' awareness levels vary, with many expressing frustration and annoyance at the manipulative nature of these patterns. Loss aversion emerges as a predominant cognitive bias exploited by dark design patterns, particularly in monetary contexts.

The thesis contributes to responsible design practices and aims to empower users by increasing awareness of dark design patterns and their underlying cognitive biases. It calls for more in-depth discussions about ethical design practices and potential regulatory measures to mitigate the negative impacts of dark design patterns in mobile gaming.